Saham Group is an important player in high-added value services in Africa: assistance, offshoring, health insurance and real estate. Saham acquired CNIA Saada in Morocco, a health insurance company, and wanted a film that unifies the brand under Saham’s name. The main idea of this film is simply to see people moving forward no matter what they are doing in their every day life, within a very engaging and dreaming atmosphere. The film was aired on TV and movie theaters. It offered a promise of a new beginning within the insurance industry. The campaign created trust, and made Saham Insurance the leading insurance company in Morocco.