When Renault Kadjar was first launched in Morocco, it was positioned as a vehicle of extreme sensations for adventurers. This positioning failed. With brand repositioning, Renault Kadjar’s communication is now about being a statutory SUV for successful people.

 

AWARD
African Cristal Festival 2017 : 1 Emerald craft film

TEAM
Copywriter: Dina Benbrahim
Creative Director: Mohamed Oudaha
Managing Director: Hazem Kaddour