In Morocco, the youth prefers to drink Belvedere. To reconnect with its target segment, Pernod Ricard wanted an Absolut Night. Absolut is, in fact, a well-established brand in contemporary art worldwide since more than 3 decades. This project has been thought as a unique piece of art, following its international campaign, Transform Today.

 

Transform Yourself is a metaphor that suggests freedom from the rules of society. Destiny doesn’t speak for anybody. We don’t know what tomorrow will be, and it is our personal duty to create tomorrow. It is what we do now that affect who we are, and what path we choose. Transform Yourself is a journey where, depending on which path we take, senses will be stimulated thanks to the unexpected, in order to end up with a different version of the self.

As a result, we imagined a “stimulation machine” designed as a human sized maze with visual and sound installations to offer this sensorial trip. Influencers were invited to go through a journey of electric information that calls for introspection, to own their future. The Absolut Night was a success leading the brand to become the #1 consumed Vodka in Morocco.

 

Absolut - Transform Yourself

 

Absolut - Transform Yourself

 

Absolut - Transform Yourself

 

Absolut - Transform Yourself


Absolut - Transform Yourself