CREATIVE | DESIGNER
I am a troublemaker. Deeply unreasonable. Don’t get me wrong. Rules are good. They are really good to be broken. Coming from Morocco, I’m pretty much the antithesis of what Moroccan society wants human beings with tits to be:
- I have studied too much statistics, branding, Van Gogh and Gropius. In fact, I graduated with a Bachelor in Business Administration, studied Arts and Social Sciences, earned a Master Degree in Marketing and Communication, and am now pursuing my MFA in Graphic Design. Good girls are high school dropouts.
- I have dubious morals: I make art, live in the US, travel alone, love my Apricot Cocktails with Sartre, prefer starving to read more Sartre, have tattoos, own a pas-très-catholique pink toy and 3 rubber ducks as pets, and blah blah blah.
- Mute isn’t me. I know how to say “no”. I said “no” to death, plastic, discrimination, violence, traditions, ignorance (hopefully!), and Backstreet Boys. Apparently, it’s bad politics.
- Talking about boys… I lost my Dignity Prize for not being a married woman covered with baby puke. I am, indeed, expired milk. Got milk?
The unexamined life is not worth living for me too, Socrates. I don’t want to sleepwalk through life.
I seek doubt because doubt is uncomfortable. That’s why I value mistakes. I have made as many mistakes as there are grains of sand, and I’m not done yet. I don’t want to be.
I think with words and images in four different languages. What is the big idea that will make people spend more time with this?
¿Qué pasaría si…?
I live to create. I follow passion. I want breathtaking. I am scared of mediocrity. I don’t want to work for the bottom line. And if, “at any street corner, the feeling of absurdity can strike any man in the face” (Camus), then be it. Give me nonsense; I will give you what you need.
I am no big person. I have a purpose. I see design as a way of life that can transform societies and myself. I have both an experimental and a human-centered approach to design. It is what makes me the happiest and the giddiest. I also don’t take myself too seriously. In fact, I have recently been ranked #2 Silly Person in the Universe after Bob l’Éponge. Inventing an alter personality called Didsy is a proof of silliness among others. And, to be fully honest, it’s Jean de La Fontaine’s idea. He whispered it in my ears, after he died. Sorry, you’ve been fooled. Oops!
Dina has a 4+ year copywriting experience with Shem’s Publicité, J. Walter Thompson Casablanca, art direction with J. Walter Thompson New York, and creative entrepreneurship. Today, she teaches Visual Methods and Typography I at the University of Florida while pursuing her MFA. Her students are her favorite designers.
2019: Art+AH Director’s Award
2018: UF College of the Arts Outstanding Merit Award
2018: Phi Kappa Phi member
2018: Grinter Fellowship
2017: Grinter Fellowship
African Cristal Festival 2018: Grand Prix Media / Press
African Cristal Festival 2018: Gold Press / Media
African Cristal Festival 2018: Gold NGO / Charity / Cause / Public Interest
African Cristal Festival 2018: Gold NGO / Regional Award
Effie Awards 2017: Gold Social Good
London International Awards 2017: Silver Social Influencer
The Loeries Awards 2017: Silver Media Innovation
The Loeries Awards 2017: Bronze Tactical Use of Magazine
The Loeries Awards 2017: 6 shortlists
Cannes Lions 2017: Shortlist PR Social Influencer Communication & Amplification
Dubai Lynx Festival 2017: Silver PR
Dubai Lynx Festival 2017: 7 shortlists
African Cristal Festival 2017: Gold Regional viral film / Digital
African Cristal Festival 2017: Gold Regional viral film / Film
African Cristal Festival 2017: Gold social video / Digital
African Cristal Festival 2017: Sapphire media / Media
African Cristal Festival 2017: Sapphire Viral film / Film
African Cristal Festival 2017: Sapphire Viral film / Digital
African Cristal Festival 2017: Sapphire Media / Digital
African Cristal Festival 2017: Sapphire Regional / Media
African Cristal Festival 2017: Emerald best use of social media / Media
African Cristal Festival 2017: Emerald craft Film
Feb 2019: Group Show Ligature, Gary R. Libby Gallery, Gainesville, USA
Feb 2019: FACC Juried Arts Show, University Gallery, Gainesville, USA
Sept 2018: Group Show Shitholes @The Adrienne Theater, Philadelphia, USA
Jan 2018: Solo Exhibition Life is Elsewhere @4Most Gallery, Gainesville, USA
May 2018: Group Show Book Arts Showcase @4Most Gallery, Gainesville, USA
2016: Artist in residency @Âne Vert, Essaouira, Morocco
Oct 2015: Collective Exhibition Chaos – Transeuropa Festival @KM8 gallery, Belgrade, Serbia
Oct 2015: Solo Exhibition Deer Love @L’Uzine, Casablanca, Morocco
May 2015: Solo Mural Painting Freak Party @Shore Club, Casablanca, Morocco
March 2015: Collective Exhibition Alternative Days @AUI, Ifrane, Morocco
Feb 2015: Collective Exhibition Harmonia @Cathédrale du Sacré Cœur, Casablanca, Morocco
2014: Collective Exhibition Nature @Maoka Casablanca, Morocco
2011: Collective Exhibition Black & White @AUI, Ifrane, Morocco
2010: Collective Exhibition Materialism @SFU, Vancouver, Canada